JAST USA Announces new imprint, JAST BLUE for Boys’ Love




Today we are announcing our new imprint, JAST BLUE, focusing on bringing BL visual novels to English. We think fans will enjoy the variety of fantastic games we have in the works. In addition, we are also announcing the debut title for JAST BLUE, sweet pool, the cult gothic hit from internationally acclaimed BL visual novel creators Nitro+CHiRAL.

sweet pool sweet pool from Nitro+CHiRAL

sweet pool is a wild ride and an absolute masterclass in gripping horror marbled with poignant character moments. If you're looking to dip your toe into Boys’ Love as a genre, I encourage you to take the plunge with this one.”
- Molly Lee, Translator

sweet pool first released in Japan 10 years ago. Since then, the game has been much cherished by our fans, and we are truly honored to see it localized in time for its 10th anniversary. To all our fans out there in the West, we hope you will soon discover what makes sweet pool so special in our hearts.”
- Nitro+CHiRAL

What is BL?

Boys’ Love, also known as BL or yaoi, is a popular genre depicting romantic and sexual relationships between men. The fanbase is primarily women, much like that of m/m slash readership demographics in Western fan communities.

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